JEREMY CHOI
CEO & Coach
Jeremy Choi, CEO & Coach
A husband, father, entrepreneur, #1 international best-selling author, certified strength coach, and an irredeemable golf addict. Jeremy’s big hairy audacious goal is to create GOATs (Greatest of All Times).
In 2008, LPS Athletic was a client of Jeremy’s company developing the brand and marketing. In 2015, Clance partnered up with Jeremy as equal partners. Jeremy now strategically oversees the leadership and direction of the company as the CEO.
Throughout his time with LPS, he along with Master Strength Coach Clance Laylor co-created the Athlete Activation System which teaches & certifies strength coaches and personal trainers around the world.
Jeremy serves his community by being on the Toronto board and several global committees of the Entrepreneurs’ Organization – the world’s largest community of Entrepreneurs. He also mentors qualified entrepreneurs to help them break above the $1M ceiling.
Growing up playing Basketball with a dream of making it into the NBA, Jeremy competed in various sports, including Volleyball, Soccer, and Tennis. After University, he focuses on competitive Golf and is the 2024 Station Creek Golf Club (ClubLink) Men’s Champion.
He leads & inspires others to focus on becoming the best at what they do, to be extraordinary in their zones of genius. He makes you become so good, you can’t be ignored.
His purpose is to use creativity and organizational skills to lead & inspire others to focus on becoming the best at what they do.
In his blog, he shares his experience in entrepreneurship & leadership. These ideas are his experiences living & learning through his core values of:
- Health – I get to take care of myself first, to give me the strength to take care of those around me.
- Integrity & Authenticity – I get to be real and live by my words because trust is the only currency that’s worth anything.
- Freedom – I get to live this ONE wild and precious life.
