JEREMY CHOI

CEO & Coach

Jeremy Choi

Jeremy Choi, CEO & Coach

A husband, father, entrepreneur, #1 best selling author, certified strength coach, and an irredeemable golf addict.

In 2008, LPS Athletic Centre was a client of Jeremy’s company developing the brand and marketing. In 2015, in an effort to grow the business, Clance partnered up with Jeremy. Jeremy now strategically oversees the leadership and direction of the business.

Throughout his time with LPS, he along with Master Strength Coach Clance Laylor co-created the Athlete Activation System which teaches & certifies strength coaches and personal trainers around the world.

Jeremy currently serves his community by being on the Toronto board and on several global committees of the Entrepreneurs’ Organization – the world’s largest community of Entrepreneurs.

His purpose is to use creativity and organizational skills to lead & inspire others to focus on becoming the best at what they do.

In his blog, he shares his experience in entrepreneurship & leadership. These ideas are his experiences living & learning through his core values of:

  • Health – I get to take care of myself first, to give me the strength to take care of those around me.
  • Integrity & Authenticity – I get to be real and live by my words because trust is the only currency that’s worth anything.
  • Freedom – I get to live this ONE wild and precious life.

BE A PART OF OUR COMMUNITY OF 100 SELECTED ATHLETES WHO ARE UNSTOPPABLE IN THE PURSUIT TO DOMINATE.