CLANCE LAYLOR
Master Strength Coach & Founder

Clance Laylor, Founder & Master Strength Coach
Clance Laylor stands as an inspiration in the world of athletic performance, transforming the lives of athletes through a unique, personalized approach to strength training. As one of only four PICP Level 5 Master Strength Coaches in Canada, he has cultivated a reputation built on dedication, results, and an unwavering belief that every athlete’s journey is distinct.
With over 30 years of experience and a foundation in science-based methodologies, Clance was mentored by some of the best in the industry like Charlie Francis, Charles Poliquin, and Pierre Roy.
His dedication to athlete development has also led him to co-found the Athlete Activation System, aimed at equipping strength coaches with the knowledge necessary for optimal results. This unique systematically periodized athletic development system (Athlete Activation System) has become a secret weapon for Olympians, National and International medalists, and professional athletes in the NHL, MLB, NBA, CFL, NFL, MLS and more.
Hundreds of coaches fly in to learn the Athlete Activation System after witnessing notable success with athletes like P.K. Subban. From the early days of his OHL debut to his remarkable career in the NHL, Subban’s relentless work ethic under Coach Clance’s guidance contributed to his Norris Trophy win, All-Star selection, and becoming one of the highest paid and greatest defensemen in the league. Another significant journey is with his daughter, Maya Laylor, who achieved remarkable success in the world of weightlifting. Maya became the Canadian Junior Champion, ranked 5th in the World, 2022 Commonwealth Games Champion and a record holder in Canada.
As the #1 ranked female athlete in Canada, the ramifications of COVID-19, and the IWF Robi points system, Maya was unable to represent Canada at the 2020 Tokyo Olympics. Coaching, for Clance, is not only the hardest endeavor he undertakes but one of the most rewarding. Witnessing athletes dominate not just in their respective sports but also excel in life is what fuels his passion. He firmly believes that the work ethic developed through training in athletics translates directly to life skills, empowering individuals to tackle challenges with resilience.
Beyond his personal and professional achievements, Coach Clance is deeply committed to giving back to the community, exemplified through his support of the Raise The Bar Foundation. This non-profit organization allows him to give back, providing mentorship and resources to aspiring athletes yearning for their chance to compete on the world stage as they aim for Olympic and professional sports success.
Certifications:
- Director of Poliquin Performance Centre, 2007, 2008 (Toronto)
- Owner of LPS Athletic 2008 until
- Canadian National Team Weightlifting Coach 2014 until
- Certified Poliquin International Coach (Specialized)
- Poliquin Instant Muscle Activation Techniques, 2007
- Sports Specific Training Internship, 2007 (Sweden)
- Society of Weight Training and Injury Specialists, 2004, 2005
- Resistance Training Specialist Lecture: Biomechanics and engineering of the musculature, 2004
- Upper-body functional muscle testing, Lower back, hip and lower extremity functional muscle testing, with Dr. Ken Kinakin, 2003
- Certified Fitness Trainer, International Sports Sciences Association
- Certified Specialist in Performance Nutrition (Specialized), International Sports Sciences Association
- Certified Specialist in Sports Conditioning (Specialized), International Sports Sciences Association
Before starting his own strength training business in downtown Toronto, he was director of the Poliquin Performance Centre in Toronto. Prior to that, he worked overseas with the Swedish hockey team, training the athletes and developing performance optimization and training programs.
Today he trains both executives and Olympic, professional and amateur athletes at the LPS Athletic in North York, ON. Laylor has developed this unique LPS Off-Season Program to help both professional and amateur athletes improve their strength, power, speed, and conditioning between seasons.
Athlete Activation System Certification
Laylor’s 30+ years of research and development have also led him to co-found & develop the Athlete Activation System (AAS), a complex, systematically periodized athletic development approach that has maximized the performance of elite athletes from a variety of sports.
The fundamental goal of the AAS is to provide strength coaches with the practical and theoretical knowledge that will enable them to achieve optimal results with the athletes they train. This is real-world strength and conditioning for athletes, which has been tested and proven at the highest level of competitive sports. It is a direct response to many trendy training methods that pop up so regularly.
In Laylor’s opinion, most of these are simply quick money-making schemes promoting systems or gimmicks that are trying to replace the hard work that is involved in real training for maximum performance.
Raise The Bar Foundation
Among his accomplishments, Laylor is most proud of supporting the Raise The Bar Foundation, a non-profit organization that provides coaching, funding, mentorship to aspiring athletes aiming to compete in the Olympics, and/or Professional sports.